NBA 2K11
Jordan is the greatest basketball player of all time. NBA2K is the
greatest basketball video game of all time. Put them together and you
blow minds. To celebrate this match made in greatness, we invited gamers
to relive and debate all of Jordan's greatest moments through an innovative, social first campaign.
The results:
-94% increase in sales from the previous year.
-EA canceled shipment of NBA Elite and discontinued the title.
-Added 500,000 fans on Facebook.
-NBA 2K11 was a worldwide trending topic on Twitter for five straight days.
