Bejeweled Stars
Bejeweled is the original Match 3 game. In the years between new versions, Candy Crush had overtaken them and become the leader in the category. To relaunch the franchise and take on Candy Crush, we decided to reestablish Bejeweled as the true leader. We repositioned the entire Match 3 category from a way to "kill time" to the ultimate "me time": a way to take a break from all the many joys of day to day life.
